Title: Shift: How to Reinvent Your Business, Your Career,
and Your Personal Brand
Author: Arnell, Peter
Call Number: 650.1 A748S 2010
Subjects: Organizational Change; Change (Psychology);
Branding
ISBN: 9780385526272
Book Description:
With Shift,
you’ll discover the steps you need to take in order to become the best you.
Creating and revitalizing brands happens every day in business. Shift shows how
you can make it happen for yourself and your personal brand.
Innovative
insights such as “go helium” are used by Arnell to explain how he reached his
ultimate goal of 150 pounds-you can apply his techniques to reach for your own
goals. You will see-through Arnell’s description of how he “went tiger”-how to
exercise your own discipline and commitment, without apology even if that means
bucking the norm. And by learning to reach out to your brand audience, you will
come to understand the importance of your network of friends, acquaintances,
colleagues, and family-your fan club-in keeping you motivated and providing the
feedback you need for success.
Weaving
together personal stories of his own transformation with stories about how he
created transformative change for brands such as Reebok and Pepsi, Arnell
shares his unique vision on how each of us can rebrand and transform ourselves,
both personally and professionally, to achieve the success we desire.
My Read:
“Why not?
Believing “why not” is a way of life. If you want to crack open a sense of
possibility in your life and work, you’re going to have a lot more luck if you
show a willingness-a serious commitment-to “why not.” Don’t limit yourself or
allow yourself to get stuck in the boxes others build for you. Don’t
compartmentalize your life. If you want to feel a wide-open sense of
possibility, you need to knock down the walls and open up your life into one
giant space, encompassing work and home life and everything else. I call this
space “One Life.” I think you’ll find that the sky is not the limit, nor is the
universe.”-page 27
The “why
not” attitude the author states in his book did some trick on me; for I felt a
tug that night after I read this paragraph. That same night in bed I repeated
the “why not” in my mind over and over again. The hard thought took me back to
my past life and images surged, floated, came and went. If only such advice
would have come at an earlier age, at the right place and to the right person,
the person who would have heard and listened to with an open-minded mindset. At
my age I have known better: it’s not that there was no opportunity or words
spoken. It has to take all elements at the same time to have things happened:
good timing, right place, and the right people.
“Sooner or
later, we are all going to end up in the grave….Will you be able to look back
with the satisfaction of knowing that you challenged yourself, stripped away
your fears, and dared to plunge into life to become who you were meant to
be?”-Page 199
It’s the
words, stripped away your fears, that got my attention. There are so many
unknown fears lingering inside me that I was deprived of the courage to face
the challenges came in my early life. Fears like depression, they come and go
and never stop to threaten or taunt a person. The treatment, similar to
medication for the depression, is to bravely face the disorder: treat it like
it’s part of your life. When they come, calmly face them and know that you are
the host in charge.
Mr.
Arnell’s weight loss story truly inspires the readers. If anything, weight loss
might be one of the biggest challenges in a person’s life. Frequent struggles
and the fear of the lost weights’ coming back are the enemies one has to deal
with. The “why not” attitude and mindset will help keep a person sane, active,
and alert. No matter how pathetic life was as long as one is still breathing and
mobile there is always hope.
At the Part One in the book under the chapter, Brand
You(page 40), the author states: to rebrand yourself, to make a major change in
your career or your life, start by distilling who you are down to its essence
What do you want to communicate to others? What do you drive? Who do you hang
out with? Where do you live/ What do you read? How do you dress and behave? The
answers to all these reflect choices that help to form the brand that is you. This
could be your chance of a lifetime to become one in a million.
The
following is Part Two in the book which includes:
Find your mission; un-write your life; be a tiger; go
helium; create a fan club; shock and awe; embrace mistakes: they are how you
learn what no to do; one life; about and out ; shout about it.
Read the
book? Why not.
Reference:
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| Microwave Man/Samsung |
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| Pieta/Michelangelo |
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| DKNY/Donna Karan |
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